To be a successful blogger, you have to please both the reader and the search engine. Content should be compelling – hyperlinks, video, photos – and everything should be titled with key terms that people will search for in Google. Be yourself in your blog. Let your personality show without sacrificing professionalism. Always give credit to sources by linking back to them and only use photos that you have explicit permission to use.
We will discuss this more in class. A lot more. Feel free to contact me, Melissa, at anytime if you need help with WordPress.